The Robert Collier Letter Book

Titre : The Robert Collier Letter Book
Auteur : Robert Collier
Éditeur : Createspace Independent Publishing Platform
ISBN-13 : 1533523495
Libération : 2016-06-05

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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Dignity at Work

Titre : Dignity at Work
Auteur : Randy Hodson
Éditeur : Cambridge University Press
ISBN-13 : 0521778123
Libération : 2001-09-10

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Dignity at Work describes workers' efforts to maintain and defend their dignity in the workplace.

One Thousand Six Hundred Thirty Three

Titre : One Thousand Six Hundred Thirty Three
Auteur : David Weber
Éditeur : Baen Books
ISBN-13 : 9780743435420
Libération : 2002-08-01

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Hurtled back in time into the Thirty Years War by an unknown force, Mike Stearns and his fellow West Virginia coal miners join forces with the king of Sweden to form the Confederated Principalities of Europe and take on the scheming Cardinal Richelieu as they struggle to rescue Mike's wife from war-torn Amsterdam and his sister from the Tower of London.

21 Days to a Big Idea

Titre : 21 Days to a Big Idea
Auteur : Bryan Mattimore
Éditeur : Diversion Books
ISBN-13 : 9781626818309
Libération : 2015-11-17

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From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL